Chrysler Gets a Harder, Hipper Image
Chrysler has always been known as a brand with futuristic, sexy styling and brilliant performance, but dabs of "toughness" and "suaveness" have now been integrated into its brand identity as well. The move towards a fresher, tougher image is headed by none other than Chrysler Group's Chief Marketing Officer, Olivier Francois. He's the guy that's responsible for the iconic "Imported from Detroit" campaign this year, which features such persons as gritty rapper…